Sunday 18 March 2012

Illamasqua's Alex Box - Demonstration

 Ello lovelies!
During the week i was contact by one of my besties and fellow blogger Jane who was excitedly telling me about a demonstration that was amazingly happening at our very own university. Back in November last year Alex Box, makeup artist and creative director of Illamasqua was award an Honorary Doctorate of Design from Southampton Solent. On top of this she was voted by as the second most influential women of the last 100 years, what a title!

Here's what said…

“Alex Box has been voted the second most inspirational woman over the past 100 years. Alex is a highly creative make-up artist with a flair for the exotic, the extreme, and the flamboyant. She's the Creative Director of cult make-up brand Illamasqua which takes its inspiration from the roaring '20s club scene. Box has worked with fashion heroes such as Nick Knight, Karl Lagerfeld and Stella McCartney, but beyond her stellar credentials, she encourages women to look and be different. One of Alex’s top makeup tips is that there are “no rules” when it comes to makeup, and that “you are your own creation”. Inspiring stuff.

Alex strikes a special cord with many woman, and some of her voters described her as being a “daily inspiration”, “empowering” and that Alex helps women "dare to be different".”

I love Illamasqua. Unlike a lot of current brands they only release two collections a year, so an extreme amount of thought and passion goes into not just the products, but the story and meaning behind them. The imagery isn't your average “beauty” shots, they're ridiculously creative, out of the box, art. And it definitely works, not sure any other brand could have me lusting after a teal lippie! So needless to say I was pretty damn excited to get the opportunity to watch her work.

“Illamasqua is for the bolder person hiding inside all of us. It is an act and an attitude. A symbol of tolerance. A celebration of idiosyncrasies. A confident statement of self-ownership.”

So the lighting was terrible and my camera had a bit of a tantrum, but here's a few pictures.

Above is quite possibly one of the most unflattering pictures of me, ever. But i really couldn't leave this one out. Its not every day you get to meet someone as inspirational as Alex Box!

It was really magical to watch her work. Over a hundred girls fell silent at the raise of her brush and watched in awe for over an hour. I've never seen a lecture room so full! She works to music and said that if given another hour to work the look would of progressed to something much darker as the music did.

Illamasqua have released their newest collection, Human Fundamentalism, just a few days ago. And there's a few beauties catching my eye, not to mention the gorgeous teal lipstick again! So a massive thank you to Dr Box for putting on a truly inspirational demonstration.

You can visit the Illamasqua website here.


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